1973 Chevrolet C10 Car Paint Colors

The 1973 Chevrolet C10 launched the third generation of Chevy’s C/K pickup series with a bold new look and even bolder color options. Gone were the rounded body lines of the '60s—replaced with a squarer, more muscular stance and a more spacious cab, earning this generation the nickname "Square Body." While the styling may have changed, one thing remained consistent: Chevrolet’s commitment to offering a wide range of factory paint colors that gave each truck its own character.

The 1973 model year introduced standout shades like Medium Green, Red Orange, and Light Blue, alongside work-ready neutrals like White and Medium Bronze. These colors weren’t just slapped on—they were carefully chosen to highlight the new, angular design and to offer personality straight from the dealership floor. Two-tone paint jobs were still common, often featuring color splits along the body side molding, rooflines, or rocker panels to break up the mass of sheet metal with contrast and flair.

Whether you're restoring a farm truck or building a showpiece, nailing the original color—or choosing a finish that honors its era—is essential. Our guide on Gloss, Matte or Satin: Matching Finish Type to Your Project Vision walks you through how finish affects the overall vibe of your build.

Planning on using a clear coat? You’ll want to read How Clear Coat Affects the Final Look before you lay down your top layer. Especially with metallics or brighter tones like Red Orange or Light Yellow, a proper clear coat brings depth, UV protection, and that unmistakable show-truck shine.

If you're exploring bolder custom finishes—like candy or pearl—you’ll want to understand the principles of What Makes a Candy Paint Stand Out. These techniques weren’t used on factory trucks, but they’re incredibly popular today for turning square-body builds into jaw-dropping centerpieces.

Not sure which paint system fits your tools and goals? Our breakdown of Single Stage vs Basecoat-Clearcoat lays out the pros and cons of each, from ease of application to durability and maintenance.

With its iconic silhouette and expanded cab space, the 1973 C10 kicked off a new chapter in Chevy truck history—and with the right paint and finish, your build can honor that legacy while making a statement all your own.